Week 1 – Post 2 – Digging Deeper to Reach Our Goals

After having conducted a preliminary research of Social Media, my first post last week, outlined an overview of:

  • what social media is;
  • why businesses use social media;
  • the advantages/benefits for businesses using social media;
  • the disadvantages/risks for businesses using social media;
  • some key social media services.

The post will be used as an introduction to the Research and Analysis of Social Media in the final Report.

social-media-and-marketing

This basic information provides the foundation for further research necessary to meet the objectives of the Coursework to ultimately create a promotional package for a fictitious company, in different forms of media, providing the following:

  • a research and analysis of social media and of a similar company’s brand’s use of it;
  • three social media recommendations for the company;
  • a Social Media Plan;
  • a two-minute (maximum) promotional video/advert;
  • a reflective analysis of the Social Media Plan.

Further research is being conducted to investigate further the following areas:

  • which social media services to use – analysing the different services;
  • how businesses use social media effectively;
  • what costs are involved in using social media services;
  • how businesses measure their Return on Investment (ROI);
  • how companies similar to the fictitious company are using social media;

socialmediamarketing

There is a wealth of information online covering each of these areas, and throughout this week I have collated a number of sources for each topic, and I am now in the process of conducting a review of the literature found. My subsequent posts will address each area briefly, with more detailed information being provided in the final Report.

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