Week 2 – Post 4 – How Marketers are using Social Media

The 2013 Social Media Marketing Industry Report (Social Media Examiner) surveyed over 3000 marketers and provides insights into how marketers are using social media to promote and grow their business. The study examines what marketers are asking about social media, the time they invest in social media efforts, the benefits of social media marketing, and the usage of the various platforms. The data is presented in easy to follow graphics and conveys some fascinating findings. In today’s post, we will look at some of the most interesting graphs presented in this report (the link for the full report can be found at the bottom of this post).

97% of the marketers indicated that they are participating in social media

97% of the marketers indicated that they are participating in social media

with 79% of them saying they have integrated social media with their traditional marketing activities.

with 79% of them saying they have integrated social media with their traditional marketing activities.

62% of the marketers are using social media for 6 hours or more and 36% for 11 hours or more weekly.

62% of the marketers are using social media for 6 hours or more and 36% for 11 hours or more weekly.

The report reveals that marketers rank ‘increasing exposure’ and ‘increasing traffic’ as the two top benefits.

The report reveals that marketers rank ‘increasing exposure’ and ‘increasing traffic’ as the two top benefits.

It is also interesting to note that more than half the marketers who have been using social media for at least 3 years, and more than half of those who spend 11 hours or more weekly using it, report that it has helped them improve sales. On the other hand 57% of the participating marketers reported that social media has not helped them improve sales, and the Report suggests that this may be due to them lacking the tools to track sales.

The graph below shows the most commonly used social media platforms, with Facebook leading the pack, followed by Twitter, LinkedIn, Blogging and YouTube.

6

The Report goes on to show that the top five platforms used by marketers retain the same ranking for those just getting underway with social media marketing through to those with 1 or 2 years’ experience. YouTube then passes Blogging, taking the number-four slot for the group with 2 to 3 years’ experience.

Finally the Report probes into how marketers plan to change their future social media activities, indicating that 69% of them plan on increasing their use of YouTube, 66% increasing their use of Facebook and Blogging, 65% of LinkedIn and 64% of Twitter.

The original page for the report can be found here:

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/

 

 

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